Alas, how to make a HUGE strategic error. My previous 5 star rating is now 1 star because zero is not possible. I know that journalists and staff need to be paid, but not by squeezing cash out of iPhone readers! I actually buy the times everyday (paper) from my news vendor. I do not have a subscription because you do not deliver where I live (on the same day) so why should I have to pay twice??! Get a grip, New York Times and review your strategy. iPad and Laptop subscriptions, maybe, but forcing existing readers and squinting iphoners to pay is ridiculous.